While working with the Largay Travel marketing department, I developed the comprehensive brand identity and strategy book for Jennings Road. The core mission was to create a visual language for the modern traveler who wants a unique perspective, rather than just a standard brochure. The entire brand is designed to sit directly at the intersection of high-end hospitality and spontaneous discovery.

To build out the visual ecosystem, I paired the distinct, structural "Signal" font for primary titles with the clean, highly legible "Be Vietnam Pro Light" for body copy and subtitles. The color palette relies heavily on sophisticated navy and steel blues, which are balanced out by warm, muted yellows, earth tones, and soft neutrals. To bring a bit of playful, retro-modern energy into the corporate travel space, I also developed a custom suite of geometric illustrations – incorporating soft arches, bold floral shapes, and structured cross icons – to give the brand a textured, dynamic feel across digital and print layouts.

Beyond the visuals, I structured the brand’s voice and tone around pillars like "Aesthetic Intelligence" and "Proactive Support". The final result is a cohesive, highly curated identity that proves true luxury isn't just about thread count – it's about the joy of a perfectly executed, unscripted moment.